Exposed Skin

Whats another way to get peoples attention??

So outdoor advertising has to get peoples attention. It has to break through the clutter and make an impact on people. I would say that the easiest way to do this is to show exposed skin. The outdoor advertising that comes to my mind that shows a lot of skin are the ads and posters for American Apparel.  American Apparel is no stranger to controversy with its hiring policies, hiring only good looking girls, and print ads and its also its out-door ads.


I mean the ads are sticky. I remember them and im sure lots of other people do to. Last summer I spent sometime in San Diego and I would see this same transit ad all over the bus with a girl showing a lot of skin. Not only was the ad showing a lot of skin it was freakin everywhere!! I guess it got stuck in my mind otherwise I wouldent be talking about this particular subject.




 


When American Apparel was first opening up on Guadalupe across from UT I remember there was a little bit of talk about the giant poster on the store front that showed a girls ass. I mean the poster was huge and the girls ass was huge. It was pretty funny to me and the poster definately got a lot of looks and it made a huge buzz around Austin. After the poster had been up for awhile it had quite a lot of graffiti with words like "smut" and "whore." Across the street from my apartment on those street electrical boxes there used to be an American Apparel poster. I never really noticed it even tho it had a partially nude girl on it until someone graffitied on it and make a penis going into the girls mouth and wrote something really gross. It was pretty funny to me and ill probably think of that poster whenever I see other posters that are similar.

I saw this stupid ad everywhere on buses!!!

Personally I do not mind or care about American Apparel or other ads that show a lot of skin. I mean I understand why people get upset. I dont have kids or need to shield anyone's eyes and im not against showing the human body lol.



American apparel isnt the only brand that uses skin to sale there brand. Lots of other brands put up giant posters of body parts and exposed skin to gain attention. We all know its a universal truth that sex sales, or at least we think it sales but it definitely does gain attention.