Posters

I usually see a lot of posters on construction hallways on University of Texas Campus. I really like posters and I like when there is a lot of posters in a row. I think this gets the message across through repetition of course. Posters area  better way to target a local or regional audience and I usually see posters for local events such as concerts or festivals.











 I have seen Ray Band posters around tho. I used to see a lot more Ray Ban posters in Austin but since then they have become all raggidy and crappy looking. The bad thing about posters is when they get torn up they look pretty bad and usually are not taken down for a very long time.



These Ray Ban posters really make use of color. They stood out and broke through the clutter and they are in fact very memorable to me.

Posters can increase brand awareness at a relatively low cost if placed in the right location. Sometimes posters can be HUGE and placed on the side of a building. A huge poster that I remember was the Lebron James poster on a building in Cleveland. When Lebron left to play for Miami Heat they took down this huge poster but the next day it reappeared! They they took it down again and it reappeared again!
 

Maybe Nike kept putting it up for more attention because there was a lot of media coverage on the subject.



I have placed a couple of posters around campus myself mostly promoting upcoming bands shows at a certain club or bar. Around campus posters are placed on those columns around campus.

 It is very hard sometimes to break through the clutter on those column things sometimes because there are so many flyers, ads, and posters posted on one wall. A lot of people think the columns are tacky and ugly but really I dont mind them. I might rather have all my ads and events contained to one area than all around town.