Some bus ads can be very creative and cleaver.
Transit ads are very cool because the move around and that way more eyes can see them.
Red Bull does a very good job with there transit advertising. Everyone recognizes the Red Bull car and I know they have several different types of cars for different events. I have been to a couple of parties were the Red Bull car is there with the Red Bull girls and it makes for a very positive branding experience.
Moving on from Red Bull. A brand that does very good transit advertising is Ikea. When the Ikea in Round Rock opened it was a very big deal and they did a good bit of creative advertising to get the word out.
I know Ikea likes to make mobile rooms and spaces with there furniture and drive around and let people see what you can do with such little space.
Who wouldent want to spend their day in a glass living room? |
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